UNIVISION: THE ESSENTIAL PARTNER FOR AUTHENTIC HISPANIC VOTER OUTREACH

Campaigns need more than access to Hispanic voters. They need trust, cultural fluency, scale, and strategy. Univision delivers all four.

Reach the Voters Campaigns Are Missing

Many Hispanic voters remain under-contacted by campaigns, parties, and advocacy organizations. Relying only on general-market media can leave campaigns with blind spots, especially among Spanish-speaking, bilingual, and culturally engaged audiences who rely on Spanish-language media for news, entertainment, sports, radio, and community information.

Spanish-language outreach helps campaigns expand their persuasion universe, show voters they are valued, and build credibility in trusted environments.

No One Reaches Hispanic Voters Like Univision

For millions of Hispanic voters, Spanish-language media plays a central role in how they stay informed, entertained, and connected. Univision gives campaigns access to audiences they will not reach through English-language media alone.

The numbers show why Univision remains one of the leading networks to reach Hispanic voters at scale:

• #1 Spanish-language media company in the U.S.
• 400+ TV and radio stations
• 300+ Leading radio stations across 88 markets
• 45M Total unduplicated reach across ViX 360 digital ecosystem
• 13 Hours per week spent by U.S. Hispanics on Univision networks
• 85% of audience not reached by the top 10 English-language networks.
  

Data Built for Efficient Campaign Spending

In competitive elections, campaigns cannot afford to chase voters through inaccurate data, generic targeting, or incomplete audience models. Univision’s data capabilities help campaigns reduce waste, expand persuasion opportunities, and reach Hispanic voters with authenticity and precision.

• 99% coverage of Spanish-speaking households: Univision gives campaigns greater confidence that dollars are reaching the right households.
  
• 91% stronger visibility than the industry average: Better audience visibility helps campaigns reduce blind spots and improve media efficiency.

• 56% higher engagement than English-language media: Ads placed in Univision’s ecosystem generate stronger engagement among Hispanic audiences.

• 4X higher recall and intent: Campaigns on Univision benefit from stronger message retention and action potential.
  

Inclusive Data Starts with the TelevisaUnivision Household Graph

Developed in concert with TransUnion and Google, our Household Graph connects you to the Hispanic voter by providing data fidelity powered by billions of audience digital touchpoints.