One of the fastest-growing and most influential electorates, Hispanic voters will play a decisive role in shaping competitive midterm races across the country in 2026. Winning their vote requires more than last-minute outreach. It requires showing up early and consistently through the media they trust.
As the nation's leading Spanish-language media ecosystem, Univision helps campaigns reach Hispanic voters at scale with data-driven precision across television, radio, streaming, and digital.
Hispanic Voters Decide Close Races
More than 36 million Hispanic Americans are eligible to vote nationwide, with large and growing populations in battleground states, competitive districts, and major media markets.
Latino Voters Are Persuadable, Issue-Driven, and Paying Attention
Hispanic voters are diverse, persuadable, and responsive to candidates and causes that appeal to their priorities directly, consistently, and in Spanish.
Investment in Spanish Signals Respect
Outreach in Spanish is deeply relevant to Latino voters: 63% report using Spanish daily, and Pew found that 75% of Latino adults are bilingual. Advertising in Spanish signals that campaigns value Hispanic communities, their votes, and their views.
Spanish Media is a Strategic Advantage
For campaigns operating with finite budgets, Spanish-language media offers meaningful incremental reach by expanding persuasion universes, improving turnout margins, and engaging voters often missed by general-market strategies.
