We develop comprehensive research and analysis to provide a deeper understanding of the Hispanic electorate in the markets we serve across the country. We work with you to inform and guide your political media strategies and decisions – helping you to WIN in 2024.
36.2 Million
Eligible
Voters
Hispanic voter turnout is expected to increase 25% since 2020 vs non-hispanics at 19%
The number of registered Hispanic voters far out exceeds the margin of victory in the 2020 presidential election in all 7 swing states, in 13 Senate, and 45 house races.
Click a State for latest hispanic voter counts from L2
Florida
Likely
U.S. Hispanic Voters (%)
U.S. Hispanic Voters (#)
Key Issues that matter to Hispanic Voters
The Loud Door Issue Intensity Index reveals the top issues for Hispanic voters, showing that they are not a monolith. By using real-time social media data and market research, this tool helps campaigns identify the specific concerns that matter most to this critical electorate.
HoverClick on bubbles to see percentages.
Nobody reaches more hispanic voters than
In Language / In Culture
#1
Spanish-Speaking
Broadcasting Station
Video Streaming App
Audio Streaming
Win over Hispanic Voters with Us
Custom Polling & Survey
Our proprietary research provides unique insights into the key issues and preferences of Hispanic voters. Our teams are conducting 72 waves of issue and candidate polling in the 2024 cycle.
Visit DataHubIssue Intensity Index
Powered by Loud Door, the Issue Intensity Index identifies and targets undecided and persuadable Hispanic voters. This data is integrated into our Household Graph, enabling an advertising system that effectively reaches Hispanic voters with relevant content.
Issue Intensity IndexResearch & Data
We collaborate with L2, the top national voter file provider in the U.S., to create detailed voter profiles for campaigns and PACs nationwide. For nearly 50 years, L2 has set the standard with the highest quality and most comprehensive voter files.
Visit DataHubCapabilities
Capabilities
Inclusive Data Starts with the TelevisaUnivision Household Graph
Developed in concert with TransUnion and Google, our Household Graph connects you to the Hispanic voter by providing data fidelity powered by billions of audience digital touchpoints.
Highest Scale
With 85% more scale versus the industry average, our coverage spans nearly all Spanish speakers in the U.S.
Most Accurate Representation
91% more "visible" and accurate identification of U.S. Spanish speakers, versus the industry average.
Our Platforms
To earn the trust of Hispanic voters in 2024, advertise on TelevisaUnivision — the platforms that Hispanics trust most.
Reach nearly 80% of Hispanics each month with us.
Video Planning
Powered by TUNNL, VAMOS is a premier audience intelligence solution for political advertisers using prebuilt audiences that are curated around today's most pressing issues for Hispanics including cost of living, healthcare and abortion.
Tunnl LoginAudio Network
UFORIA radio provides unique, passion- driven assets to engage Hispanic voters, enhance partnerships, and create custom audio/video opportunities for increased reach.
Streaming
UFORIA radio provides unique, passion- driven assets to engage Hispanic voters, enhance partnerships, and create custom audio/video opportunities for increased reach.